Conversational AI, Virtual Assistance and the use of Bots are on the rise today. The terminology can be confusing and so it is important to understand the differences in order to determine what is best for your customers. Understanding how customers interact with your business and their preferences for engagement are a must. Businesses are looking for ways to deliver a better conversational approach to meets their customer's needs in this day of fast-paced communication and right-now resolution. Many businesses are increasingly looking to incorporate sophisticated bot communications, which is why VoiceFoundry offers a full suite of services that leverage the power of Amazon solutions like Amazon Connect, Lex, Polly and more in order to deliver a complete experience.